THE DSP BUILT FOR POLITICAL SPEED
Political campaigns move fast, and media buyers need the agility to pivot at a moment's notice.
Viant unifies Household ID™ precision, 24/7 support, premium political inventory, AI optimization, and advanced reporting in one platform.* Find voters in high-attention environments and prove impact across persuasion, GOTV, and fundraising.
$2.5B
Projected U.S. political CTV ad spend in 2026¹
75%
Household ID™ find rate for matching offline voter data²
134%
Increase in online ad recall in a Viant CTV campaign³
Built to move at political speed
Move at political speed
Turnkey execution, real-time in-flight optimization, pre-approved deals, and 24/7 managed service let you launch quickly and adapt as races move.*
Reach the right voters
Household ID™ and physical address matching deliver a 75% find rate and precise activation across ZIP, DMA, county, district, and state.
Align message with context
Place messaging in premium news, live sports, and multicultural environments with Ad Fontes reliability and political-bias scoring, TVision attention signals, and cleaner supply paths.
Prove real voter impact
Connect exposure to outcomes with brand lift, sentiment surveys, cross-channel reach and frequency, and attribution in one dashboard — tied to donations, signups, petitions, and other high-value actions.
Built for Every Campaign Objective
Video Persuasion
Reach persuadable voters in premium, high-attention news and video with the identity, context, and frequency control to make every impression count.
Get Out the Vote
Launch localized campaigns across key geographies during early voting and GOTV, with rapid activation and reporting that adapts to turnout shifts.
Fundraising
Activate donor files, supporter lists, and issue-based audiences across CTV and premium digital. Optimize toward donations, account creation, and other high-value actions.
List Building
Grow supporter, volunteer, petition, and email/SMS lists by reaching issue-aligned audiences across addressable media. Measure form fills, signups, and completions.
How CTV Drove Awareness and Recall
By leading with CTV and combining precise audience targeting, Household ID™ reach and frequency, and premium CTV/audio via Direct Access with supporting OLV and display, Viant drove measurable awareness and engagement.
For political advertisers, the same approach supports awareness, persuasion, fundraising, and list-building goals — with reporting that shows which channels and creatives move voters.
"By leading with CTV in partnership with Viant and Symphonic, we reached decision-makers at scale with clear performance visibility in one platform."
Mary Crogan, VP Brand Marketing, Bloomerang
Viant's Political Partners
Best-in-class data, inventory, and measurement partners integrated directly in Viant DSP.
Aristotle
National data assets to reach registered voters, donors, and high-value segments.
DataTrust
Right-of-center voter audiences from national voter file and consumer data.
i360
Highly specific political audiences from voter, consumer, demographic, and predictive-model data.
L2
Voter and consumer data by geography, demographics, voting behavior, and modeled attributes.
Resonate
Real-time voter intelligence on values, motivations, policy priorities, and issue alignment.
Semcasting
Match, segment, and activate first-party voter lists for fundraising, persuasion, and GOTV.
DIRECTV
Political-ready activations across national, local, and state-level audiences.
TAIV
Extend messaging into high-attention live sports moments on screens in bars and restaurants.
Ad Fontes Media
Target high-quality news environments using reliability and political-bias scoring.
TVision
High-attention segmentation to place persuasion messaging where it's more likely to be seen.
Upwave
Measure whether your message is landing across awareness, recall, and consideration.
Related Insights
See how many voters you may actually reach
Run a 100% free Match Rate Test to see how much of your voter, donor, or supporter file matches to addressable households. Find your true reach before you spend.
1 The State of CTV Advertising (PDF), Accessed 2 Apr. 2024.
2 Majidi, Michele. “CTV Ad Spend in the U.S. 2027.” Statista, 13 Feb. 2024
3 Lebow, Sara. “CTV Advertising Explained: Benefits, Stats, Platforms, & How to Buy.” EMARKETER, 30 Jan. 2024
*Support availability may be limited to certain jurisdictions based on applicable laws.
Reach and move voters in 2026
See how campaigns, PACs, and agencies can reach the right voters across CTV and the open internet. Free, no form.